HRH Prince Faisal Bin Al Hussein visited the Jordan Tourism Board to attend a presentation delivered by the Managing Director on the new brand that has been developed for the tourism sector, and the activities undertaken by the JTB abroad in branding and marketing the country as a boutique destination.

Jordan became the top MICE destination on the agenda of hosted buyers attending the IMEX specialized large scale trade show.  JTB had a successful participation in the show where the stand was visited by a good number of potential buyers that left the stand fascinated by Jordan and looking forward to holding their next event there.

JTB Launches Campaign to Attract Gulf Visitors

As part of its efforts in boosting the number of Arab Gulf tourists, constituting of 17.8% of total incoming tourists in 2006, the Jordan Tourism Board launched a two-month promotional campaign throughout the Gulf region.

The Jordan Tourism Board launched a marketing plan for the GCC under the slogan "Marhabakom" (welcome) which will continue until mid July with the aim of promoting Jordan as a tourist destination in the GCC.  Jordan relies heavily on Arab visitors, who make up 60% of overnight visitors to the country. 

JTB UK visited Dublin for a sales mission and press promotion. Twenty people including tour operators, press and the Jordan Honorary Consul attended the dinner at Eden Restaurant. Prior to the event JTB UK visited new and existing tour operators in Dublin to promote the country and highlight plans for  promotion in Ireland.

Jordan Tourism Board Marketing Coordinators, Miss Elina Taji and Mr. Saed Zawaideh were nominated by CBI (Dutch Centre for the Promotion of Imports from Developing Countries) to participate in the Tour Fair Seminar III that took place in Barcelona 16-20/4/2007.

As part of the private sector’s involvement and support of Petra’s bid to become one of the New 7 Wonders of the World, and as part of the telecommunications companies' ongoing support in particular, Fastlink issued two million prepaid scratch cards, designed specifically for the campaign to encourage subscribers to vote.

More than 10,000 people gathered in front of the Treasury in the ancient city of Petra on Friday 27th April to watch a live telethon aired by Jordan Television to support the city’s bid to become one of the New 7 Wonders of the world.

Play 99.6 FM produced wish bracelets in cooperation with the JTB to support the voting for Petra campaign. The proceeds will be collected and converted into direct votes for Petra. Play 99.6 FM has been very active in promoting the campaign through their various radio programs and website.

As part of a nationwide campaign aimed at placing the ancient city of Petra on the international tourism map and to rally support for the city to become one of the modern wonders of the world, the Association of Retired Servicemen have donated 50,000 votes for the campaign using the Fastlink network.

French top tour operators invited by JTB to attend as Her Majesty Queen Rania acted as patron at “The Night of Jordanian Treasures” in Paris, and met with several UNESCO Goodwill Ambassadors on the occasion of their annual meeting.

Airports de Paris won the tender for the expansion of Queen Alia International Airport, the government announced. The project is estimated at around JD300 million to upgrade the airport's terminals and passenger facilities.

A one-year project designed to serve as a business incubator and develop IT capabilities of local communities in the Wadi Rum area was officially launched by the USAID/Jordan Tourism Development Project (Siyaha), the Aqaba Special Economic Zone Authority (ASEZA) and the Wadi Rum Protected Area management.

Arab and Gulf nationals, visiting the Kingdom this summer, will be able to enjoy the country's vast range of historical and tourist attractions paying the same entry fee as Jordanians.

Greek officials highlighted the Kingdom's appeal as a destination for pilgrims from their country, and called for stepping up promotion of its religious and biblical sites in Greece.